Brand Upgrade|Hi,We are Hecian!

​曾经的PPCG和绚,就在今天...

Previously named PPCG Hexuan, now...
2020年5月6日,我们很高兴地宣布,Hecian的诞生,来庆祝我们成功获得工程一级资质!

we are pleased to announce that we are rebranded as Hecian as of today 05/06/2020 to celebrate our success of obtaining Level I Construction Certificate. 

 

我们利用了和绚的英文拼音“Hexuan”,“创造”出了一个新词汇,它就是“Hecian”(发音为 / 'he ʃən/ )。身为和绚人,我们都有着相同的精神和价值观—用心做事、扎根专业、持续创新、透明经营、创造价值、共同发展和回馈社会。 

You may be aware that PPCG’s company name in Chinese is Hexuan. By using a little twist to it, we invented “Hecian”(pronounced as / 'he ʃən/) in the sense that the suffix "cian" means professionals. Hecian stands for people from Hexuan sharing the same spirit and core values – commitment, professionalism, innovation, trust, value added, empowerment, and contribution.

 

Logo的诞生

 

灵感来源Source of Inspiration

我们用竹林概念打造极致和绚城,致力于探索科技与艺术之间的圆融之美。


We use the concept of bamboo forest to suggest the ideal of ultimate Hecian City where diversified professionals with same values are committed to exploring the beauty of combination between technology and art.


采用十二地支和十二只竹的装置艺术提炼灵感,十二象征圆融、和谐、舒适、包容、信任、完美...诠释着我们通过前沿的创新科技,360°从客户的角度思考,打造高端的生活场景体验设计。


Using the twelve earthly branches and twelve bamboo art installations for inspiration, the icon symbolizes harmony, comfort, tolerance, trust and perfection...... It also annotates that we think and act for the good of our clients and thus creating premium life experience through cutting-edge technology and innovations.


进行一场时间与空间的对话,充分体现和绚城的品牌理念。
A dialogue between time and space fully reflects the brand concept of Hecian.

提炼Icon图形中唯一的长方形元,设计首写字母H和ICON呼应也像一个敞开的门。每个字母做到极简,释放的空间张力,体现和绚的专业、开放、透明,同时赋能团队与客户共创更有想象力的时空。


With the application of the only rectangle pattern from the icon, the initial of “Hecian” echos with the icon and is designed like an open door. Each letter achieves minimalism in order to release more space for imagination and reflect professional, open mind, transparency of Hecian.


用建筑设计的廓形为灵感进行塑造每个字线,整体像一组建筑群,同时也符合公司一直致力于打造一个和绚城的理念。


In addition, each letter of the logo is shaped based on architectural contour, thus the letters seem to consist of a group of architecture. It also aligns with our ideal to create ultimate Hecian City.

 

 

看到这里是不是忍不住想知道我们新形象的标准版?


Can't wait to see our brand new VI?

 

 

 

我们的和绚红也有自己的专属色值哦! Our logo has its own unique color!

 

 

 

下面让我们来欣赏一下,我们标识的应用场景。

Let's take a look at the applications we've identified. 

更颜换面,我们是认真的!

Changing,we are serious! 

名片

工地标语

 标牌

 

和绚成立的五年中,我们一直在学习总结进步,我们秉持着自己愿景,专注于追求质量和客户满意度,也代表着跨这个行业中不同专业人士之间的无缝协作。


Hecian expresses uniqueness with all its vision, symbolizing seamless teamwork among professionals across trades that are dedicated to constant attentions to quality and customer service. 


如何站在客户的角度理解他们的需求,并设计出我们独特的服务,是和绚Hecian内部会议中最常讨论的话题。我们是一家不断学习和具有前瞻性思维的公司,我们致力于“铸造时空品质,引领美好生活”。


How to understand customer expectations from their perspectives and to design our unique services is the most commonly discussed topic in our internal meetings. We are a learning and forward-thinking company that strives to forge everlasting space and guide to create better life.

 

谢谢大家对和绚Hecian的支持和帮助,之后我们的邮箱的尾缀正式变更为hecian.com,请到我们的新官网www.hecian.com去了解更多的关于我们的信息。


Thank you for your continuous support in the years to come. The domain of our Email system officially changed to hecian.com. Please pay a visit to our new website www.hecian.com to find out more.


上海和绚室内装饰有限公司2020年5月6日
Hecian Interiors Co., Ltd.6th May,2020

最后,感谢COSONE领绎为我们提供的整体视觉系统设计方案,帮助我们提升了企业整体形象,并且更好的传达了我们的经营理念和企业文化。

At last, thanks COSONE lingyi for providing us with the overall visual system design scheme, which helps us to improve the overall image of the enterprise and better convey our business philosophy and corporate culture.


WeChat : cosonegroup

www.cosone.com